From the Practice
Why this exists.
Every founder running a $5M–$50M business hits the same wall. The numbers are getting more complex than the bookkeeper can handle, but the business doesn’t yet need (or can’t afford) a $250K full-time CFO. They need someone in the chair occasionally — someone who can read the balance sheet, run the working capital math, prep them for a lender meeting, and tell them honestly whether their pricing makes sense.
Most fractional CFO services market themselves to this gap. Few of them are run by people who’ve actually done the job at scale. The result: founder gets a controller-level engagement at CFO-level pricing, and walks away thinking they’ve outgrown the model when really they’ve outgrown the practitioner.
OpsFlow Finance is the practice that should exist between a bookkeeper and a full-time CFO — staffed by someone who’s been the full-time CFO. That’s the entire thesis.